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E-DRUG: Direct-to-consumer advertising

  • Subject: E-DRUG: Direct-to-consumer advertising
  • From: Jerome Sclafer <[email protected]>
  • Date: Thu, 25 Jun 1998 02:54:29 -0400 (EDT)
E-drug: Direct-to-consumer advertising
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Dear e-druggers,

Has Ellen't Hoen's excellent article already been mentioned on e-drug?
  't Hoen E. Direct-to-consumer advertising: For better profits or for
better health ? Am J Health Syst Pharma 1998;55:694-7.

This is the most comprehensive and sensible review on this subject
I've ever read.

Copies can be asked to [email protected] (don't forget to
give your snailmail address).

Jerome Sclafer <[email protected]>
Medecin generaliste - Redacteur
La revue Prescrire
BP 459 - 75527 Paris Cedex 11 - France
Tel: +33 (0)1 4700 9445
Fax: +33 (0)1 4807 8732
 
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