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E-DRUG: IFPMA position in self-regulation of Marketing Practices

  • Subject: E-DRUG: IFPMA position in self-regulation of Marketing Practices
  • From: Joel Lexchin <[email protected]>
  • Date: Sat, 6 Jun 1998 10:05:36 -0400 (EDT)
E-drug: IFPMA position in self-regulation of Marketing Practices (2)
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You may be interested in a chapter of a book that I coauthored with
Ichiro Kawachi who is at Harvard that dealt with voluntary codes: 
Lexchin J, Kawachi I.  Voluntary codes of pharmaceutical marketing: 
controlling promotion or licensing deception.  In:  Davis P ed.
Contested ground: public purpose and private interest in the
regulation of prescription drugs.  New York:  Oxford University Press,
1996:221-235.

Joel Lexchin MD
121 Walmer Rd.
Toronto, Ontario
CANADA M5R 2X8
Phone:  (416)-964-7186
Fax:  (416)-923-9515
e mail:  [email protected]
 
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